You will find at least four categories that I encourage anyone to measure an affiliate marketer against. They are really product type, product channel, sales process, and commissions paid.
1. Product type. Is it something people are actually shopping for? Just because you like it, doesn’t mean that others would like to buy it. Is it a good product, proposed by a reputable company? Is the product offered something you can hold-in-your-hand or something intangible, like usage of information or bolt publisher? With usage of information, consumers can click, buy, and then have instant gain access to that information.
Services or products that can instantly please the consumer are better. Computer programs comes to head.
2. Product funnel. When a customer has purchased, are there other contributory products that can be offered to that same customer? Ideally those products get progressively more expensive and are paid for on a recurring or subscription basis, thereby providing the affiliate with regular income. The goal is to automate any affiliate marketer marketing business so that money can be made for years to come from only today’s attempts.
Membership sites come to mind. In the event the information reached is valuable and can get someone from where they are to where the want to be quickly, then you’ve acquired a winner! FYI, it might be challenging to find reliable product funnels. Beware of the scams.
3. Product sales process. How much advertising or follow-up do you have to do as the affiliate? A properly targeted and syndicated blog can certainly bring 15-20 leads per day. Is the fact how you plan to spread the term about the truly great product or service you have? Who also handles the sales process and email follow-up? Just how much marketing does the company do? Does the company provide affiliates with advertising materials, like banners, getting pages and lead record pages. Will you have to go get a site to market this product of course, if so, does the company present you with one? Will you own the customer’s email address or will the company you’re representing own those email addresses? Does the company reward affiliates with higher commissions or more training?
There are many more questions I’d encourage one to ask, but these will get you started.
4. How much money is it possible to reasonably expect to make? When you’ve done your homework and located the best product and sales funnel, the atmosphere is the limit! It will take the same amount of online effort to get a $1 product before a potential buyer as it will to get a $25, 000 product in front of a potential buyer. For anyone who is trying to hook up buyers to cheap items, don’t be ready to make much. Focus your electricity on high-ticket items that pay equally high commissions to affiliates.
Look for a program that rewards you with even higher commissions as is made a career out of it. Most affiliate commissions I have seen are in the 10% range, but some go much higher. (more…)